Salvé Tequila
BRAND IDENTITY
ILLUSTRATION
PACKAGING
Credit: Beach Studio
In an age of instant gratification, there’s something profound in challenging convention. Quality isn’t fleeting, savour the moment and reap the rewards of those aspects of life best enjoyed slowly.
Salvé wanted to change the way people enjoy tequila; to sip and savour and challenge the convention of enjoying tequila in shot form. The challenge was to create a brand identity where British elegance meets Mexican heritage and to educate the consumer on tequila consumption.
Like the Latin translation of the name Salvé - a colloquial expression meaning both ‘hello’ and ‘goodbye’ - Salvé believe it is time to close off misunderstanding surrounding the consumption of tequila whilst whilst celebrating the product’s rich and diverse possibilities.