Inspired by the hustle and bustle, the sweaty upper lip and the tongue-tingling sensations that go with it. Gulp is an expression of street food memories.

Taking inspiration from travels abroad, Gulp transports the essence and flavours of the streets to the kitchen. While flavour can evoke memories, the brand itself also needed to evoke a sense of memory and capture the street food essence behind Gulp.

The identity itself was inspired by postcards and stamps - a nod to travel and memory, creating a framework for future products to sit within no matter the destination.

www.eatgulp.com